The market for roller banners is very large and lucrative, but a quick look online will illustrate a huge difference in prices and specifications. How do you price your products to be competitive?
Some retailers will show a budget roller banner at around the £50 mark, some with free delivery - how can they do this? Easy, have a look at the graphic panel specification and you'll see they are using standard PVC. However, change the material to a lay-flat, light-stop graphic and the price increases significantly. There are a number of problems with using standard PVC: firstly the graphic will not sit flat as shown in their pictures, it will curl quite dramatically on the left and right-hand edges. Also, if there's any light behind the unit, you'll see the shadow of the pole running down the centre of the graphic, rendering the unit as good as unusable.
All of our roller banners are printed onto our grey-backed SoFlat, light-stop material whether the unit is a budget Raptor or a premium Frontier. In addition, all of our roller banner graphics are printed on our VUTEk GSes, which are the large-format equivalent of a Rolls Royce, so our print quality is always superb.